7 Ways to take your business Online

  • Deliver High-Quality Content

Generating high-quality content is important whether it’s a company blog or a product description. It’s all about engaging the audience and giving them what they need: information.

High-quality content also includes other elements outside of text. While content is and always will be master, the delivery of that information is greatly significant.

  • Site Speed

As many as 53% of people on mobile devices give up on a site that takes more than three seconds to load. This means the site as a whole needs to be optimized for agility. If you use programs like WordPress, you have access to a mixture of tools to improve the performance of your website.

  • Design Layout

More than one-third of visitors will leave a site if the design is poor. Colour choices, graphics and even the overall layout of the site’s functions can cause effects for certain users. You need to deliver a good visual and functional experience for everyone visiting the website.

  • Avoid Fluffing

Trying too hard to achieve a precise word count often leads to what’s known as, “fluff.” It’s content within an article that doesn’t seem to have a purpose other than extending out how many words are on a webpage. It can throw your readers away as well as search engine bots for optimization.

  • Be Mobile-Friendly

Being mobile-friendly includes a variety of modifications to the website.

  • No Flash video: Most mobile devices do not work well with Flash.
  • Optimized images: Rendering graphics takes bandwidth and time. Always use the right sizes for your site.
  • Tappable elements: Text links are often too small for thumbs. Use larger buttons that are easy to touch or click.
  • Easy navigation: Don’t overfill the navigation menu. If it fills the screen of a smartphone, it often appears overwhelming.
  • Easy Functionality: Visitors should be able to easily manage the site from at least a 3-inch screen.

  • Integrate Social Media

One of the fascinating things about social media is how effective it is without actually spending money. It’s free to create a profile on most platforms and can easily put the business in front of thousands of potential consumers.

Nonetheless, it’s not enough to simply have a Facebook or Twitter profile. You can’t just put up a business page and hope people flock to it. You have to be a part of the premise behind the idea: being social

  •  Take Advantage of Free Marketing Tools

The Internet is full of free marketing tools from email marketing campaigns to designing perfect social media graphics. While it may take a bit of effort to find tools that work best for you, the result is a far more streamlined system.

Let’s say you want to publish a post on your Twitter, Facebook and Instagram accounts for the business. Instead of going to each one of these, which is time-consuming, you can use free tools like Buffer and simultaneously share the post with all three.

There are several social media marketing tools you can start using right now to boost your business. While some may have a cyclic subscription fee, many will have free or trial versions you can test out now.

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